If you’ve been scrolling through TikTok recently, you may have stumbled upon the trending concept of “underconsumption.” Creators are showcasing their minimalist lifestyles, offering a refreshing contrast to the overconsumption that has defined our post-pandemic world. While it’s exciting to see this trend gaining traction, it’s actually a mindset I’ve embraced for years, encapsulated in my Instagram bio: “minimalist wardrobe, maximalist style.”
I wasn’t always this way; I once indulged in fast fashion, hoarding anything that caught my eye. Over time, I realized that having “more” was holding me back. The chaos of too many choices led to decision fatigue, making getting dressed a challenge. As I learned more about the fashion industry’s impact on the environment, I knew it was time for a change.
Building a capsule wardrobe didn’t mean I had to sacrifice my unique style. Instead, I found a balance that allowed me to curate a wardrobe that truly reflects me. Here are the five rules I live by to maintain a minimalist wardrobe without compromising on style.
1. Keep a Monthly Clothing Budget
Years ago, I established a clothing budget out of necessity. It started small, but it has grown over time, guiding my purchases and ensuring I invest wisely. Even if I won the lottery, I would still adhere to my budget. It serves as a vision board for my seasonal shopping, encouraging thoughtful decisions rather than impulse buys.
2. Invest in Pieces You Love
This may sound cliché, but it’s crucial: if I don’t love it, I don’t buy it. True versatility doesn’t require a closet full of neutrals; rather, it comes from pieces that resonate with my style. Each item should support my overall aesthetic, not just fit into a mold of “basics.”
3. Create a Style Vision Board
Building a minimalist wardrobe can be frustrating. I recently helped a friend craft a “style vision” for herself, which streamlined her shopping. By focusing on pieces that align with her desired style, she avoided last-minute purchases and ended up with a wardrobe ready for any occasion. Creating a vision board can help clarify your fashion goals and highlight what you already have.
4. Wait It Out
In a world of instant gratification, it’s easy to give in to impulse purchases. My advice? Wait. This simple act has saved me from countless regrettable buys. When faced with a tempting item, ask yourself: Do I need it? Do I love it? Can I wait to buy it?
5. When in Doubt, Rent
The rise of clothing rental services like Nuuly and Rent the Runway has transformed my wardrobe. Renting allows me to explore new trends without the financial burden of buying. I’ve saved money while experimenting with styles that keep my looks fresh. Plus, I avoid storage issues and dry-cleaning costs.
Embracing the “underconsumption” mindset has reshaped my view of fashion. By following these five rules, I’ve created a wardrobe that reflects my individuality while staying minimal. It’s all about prioritizing quality over quantity, and I’m proud of the sustainable choices I’ve made!