Recently, a friend of mine texted our group chat about phone cases, and I couldn’t resist sharing mine—a bright, bold tomato-red case with a matching Popsocket. I know she wouldn’t like it, but I’m fully embracing the tomato trend that’s been sweeping fashion and beauty lately. I’m not just talking about food; this year, tomato is the new “it” color in style!
Although I usually say my favorite color is orange, it’s really Vermillion, the rich orange-red shade that has taken over my wardrobe and beauty routine. From my tomato-red Birkenstocks to my bright tomato lipstick, this trend has me hooked. And it’s not just in my closet; 2024 is proving to be a banner year for tomatoes, both in gardens and in fashion.
The Rise of the Tomato Trend: From TikTok to High Fashion
It all started in 2023 with the rise of “Tomato Girl Summer” on TikTok, which spotlighted the trend. Soon, home decor followed suit, and the color tomato began appearing in interiors everywhere. From Loewe’s viral tomato bag to the tomato-themed dishes popping up at high-end restaurants, the trend exploded into more than just a passing phase. Even STAUD is releasing a beaded tomato purse later this fall, and I’m loving every playful piece of it.
Tomato Love: A Personal Connection
The tomato trend speaks to me on more than just a fashion level. Growing up, my family had a huge vegetable garden where tomatoes were a constant fixture from spring to fall. My dad, who fell in love with gardening after moving from NYC, filled our backyard with vibrant tomato plants. My husband continues this gardening tradition, and we’re often surrounded by plates of homegrown tomatoes. Whether it’s a ripe cherry tomato plucked straight from the vine or a classic tomato sandwich on sourdough, tomatoes hold a special place in my heart.
Embracing the Tomato Trend in Style
With so many fond memories tied to tomatoes, it’s no wonder I’ve embraced the trend fully. From wearing tomato-red clothing to investing in tomato-shaped cookware (hello, tomato-shaped Le Creuset!), I am all about this vibrant color and the humor it brings to fashion. This fall, as more designers play with tomato hues, I’ll be happily adding these bold and playful pieces to my wardrobe.
Whether you’re a gardener or just love a bold color statement, the tomato trend is here to stay. So, bring on the juicy red in fashion and beauty—I’m ready for all things tomato!